I'm an entrepreneur with a business background. In my teens, I was extremely unhealthy and decided to do something about it. I researched for half a decade on my own, running tests on my own body only to discover that most recommendations from doctors and personal trainers were not based in science. I lifted myself up from the abyss through sweat and tears, and I want to spend my life helping people who don't have the willpower, time and resources that I had. I want to simplify their understanding of health and fitness using science and an evolutionary perspective.
Although my approaches can and should be applied to just about any adult, I've always felt that if you target everyone, you target no one, so I want to concentrate on 30+ year old men and women. The reasoning here is twofold:
1) Older adults have a firmer grasp on how their health and fitness is deteriorating over time when left unattended.
2) Older adults have more responsibilities and less free time, making my services (providing fitness in 30min per week) very attractive.
3) Older adults have generally tried and failed to get in shape many times in the past, most likely ending up giving it up altogether.
I want to give these people back their hope so that they can get on with their lives without feeling limited or trapped in their own bodies.
What I imagined was having one side with the logo & the quote "Everything popular is wrong" in fancy font & the mentions "Strength + Nutrition + Posture + Lifestyle". "Learn how 30 minutes per week can change your life."
On the other side, I thought it would be this info:
William Courchesne, NCSF-CPT
Visit limitbreak.ca to register and schedule your free evaluation.
If you've given up on being fit, we need to talk.
Service aussi disponible en français.
I think I'd like the background to be black but I'm open to suggestions and other graphics for the info side.
I'm going to be using MorningPrint.com to print the card and this is the info they have, so this must be respected. I think I need a full bleed to avoid white borders.
The end format will be like a credit card, including rounded edges.
3.54" x 2.28" / 90mm x 58mm, 300dpi
Document Trim Size (final size after being cut)
3. 38 " x 2.12 " / 86 mm x 54 mm , 300dpi
I want layers so I can edit text later.
*.psd & *.ai are the formats I need.
Thank you for your time.