Como Natalie Moffat começou a jornada do(a) papelaria
Nome da empresa
Now you're cooking
Hi and thanks for entering this competition. I am opening a new cooking school in Sydney for all ages, kids, teens and adults.
My main focus to begin with will be for teens and adults. The school will be a great place to get together with your friends and/or family and pick up good, easy repeatable cooking skills while having a fun time out.
It will also hold cheese and wine tasting and appreciation classes, and in the future will have an attached cafe where customers will be able to watch the magic as it happens inside the school.
It will be a relaxed environment that will be thought of as a fun day or evening out, where mothers and daughter can enjoy an afternoon together or children can enjoy a morning free from mom, or adult friends can enjoy and afternoon or evening of cooking, eating and catching up together.
I want the logo to make me feel soft and happy inside, something that makes me want to go there.
Although I do not want to alienate any boys or men from my school, i want the logo to have a retro or chintzy feel to it, perhaps something with a french flair?
Something that can be printed easily onto aprons, dishtowels as well as letter heads, business cards.Something eye catching, elegant and stylish.
I like bright colours, so don't be afraid to keep it bright and fresh.
Good luck and enjoy.Have fun while designing!
Conte para a gente quem é você e quem é seu público alvo
Adult women 20 - 40.
Mothers and daughters
teenagers girls and boys (but mostly girls)
couples 20-50 years
A logo, with one or multiple colours that can be easily embroided onto aprons, dishtowels and tees. Same logo to be used for letterheads and business cards.
So although the base logo could have multiple colours, a second version in one colour must be supplied for embroidery.
I like the look and feel of the something french, but i'm flexible on that. It must be elegant and stylish, but at the same time young, dynamic, vibey, eye catching and fun. I'm also torn between the idea of also mentioning kooky and fun, e.g. lumo pink etc.
Just a hint - The talking sunflower and sun on the bankwest advert does make me feel happy! Does that help?