Latro Bellum (roughly 'Mercenary Warfare' in Latin) is a start-up company providing marketing operations management solutions. Latro Bellum integrates, hosts and manages 3rd-party marketing automation solutions for B2B companies.
Marketing automation is to this decade what CRM was to the 90's. Automating marketing processes is all the rage right now. The theory is that one may now directly correlate one's marketing spend with sales realized. The tools are complex, disjointed and difficult to maintain; they typically fall into disuse very quickly.
The company began several years ago as a strategic sales and marketing consultancy. We were (still are) 'hired guns' brought into companies to focus marketing efforts and close new sales. Hence the 'Mercenary Warfare' derivative in the name. Hey, the domain name was available... ;-)
We are building alliances with technology companies and closing contracts with clients to manage these solutions for them on an ongoing basis. While our services are very cost effective, particularly in terms of software and personnel savings, we will be influencing large budgets. While I have a sense of humor, this will be viewed by our clients as a serious investment.
This presents a challenge: we are fun-loving, we are in the marketing space (image), our prospects are under the gun and often desperate. We need the stationary to match this.