Accompany (company name) “Handbags & Accessories” (tag line)
Accompany Limited is New Zealand’s leading designer and supplier of handbags and accessories (e.g. belts, wallets). The business has been established for over 15 years and is a well respected and trusted supplier to the retail trade (we do not sell direct to the public or online).
The business has 4 collections (Milano, Pronta Moda, Firenze, Fascino) each with their own brand collateral (e.g. product labelling, hang tags, merchandising visuals). Consumers are familiar with these brands but the trading name of the business is Accompany Limited – and this is the name used for all the commercial buying arrangements with suppliers and retail stores.
The business has a simple website that represents our design and supply capability (as opposed to being a full retail catalogue or ecommerce site) http://www.accompany.co.nz/
In this instance the logo we require (Accompany - Handbags & Accessories) is for the trading company itself and will not be used with the public. Therefore the target audience for this branding exercise are the major retail chains and customers who we supply product to (not the public).
This project aims to freshen up the current “Accompany” logo to convey the right image for our company. The logo will be a font only and will just feature the name of the company plus the tag line:
“Accompany – Handbags & Accessories”.
And then we need that logo extended to a layout for our letterhead and business cards.
Some brief points to note:
Design to be a font only (no actual logo/image)
We want to communicate the essence of our business – fashion, professional, reliable, strong, credible, contemporary
The new logo should be suitable for use on the website (refer to existing application), as well as on business cards, letterhead, and print media. (i.e. suitable for digital and print)
Not looking to appear like a big corporate giant (we're not that big)
Not aiming at teenyboppers, tech heads or geeks (we're not like that)
Colours - We like the simplicity of black, white and gunmetal - however, open to creative suggestions.
The final designs are to include full colour and font specifications.
Letterhead with following information:
Business cards with following information:
Location for name and title