Shanghai WOW! captures the very best of Shanghai(China) for much less. We are offering our consumers with a VIP Membership Card to save money over and over at best the spots in town: restaurants, bars, hotels, retail stores and attractions.
Our VIP membership cards come in both form of plastic and digital(iPhone Mobile Apps). This job is for Plastic Card design. But the design should look as good as in the Digital form.
The design we prefer is a clear(see thru) plastic card. Some of the card design we like:
We have attached our logo and web page design for your reference.
Conte para a gente quem é você e quem é seu público alvo
We are targeting urban affluent consumers, most of them has an Apple iPhone, who likes to go out often and enjoys hot and trendy spots in town.
Age range: 25-50 (average 35), high income, educated and 60% are male. They like good things in life with eyes for high quality and standards.
Basic Color : Black, Gray, or textured Gray/Black background, small element using Orange color
Overall Look: clean, SIMPLE, high-end and unique with attention to small details
NOs: excessive colors, flower and patterns
Card Front Information:
Small Text Tagline "Shanghai's Ultra Lifestyle VIP Card"
Member: "First & Last Name"
Member Number: "123456"
Expiration Date: "Exp 11/1/2011"
Card Back Info:
Text: Authorized Signature
Text: Not Valid Unless Signed
Rectangular Signature Box
Text: Signature indicates acceptance of the terms of membership in Shanghai WOW! VIP
Text: "Member hotline: 400-88-8888"