We consider ourselves to be the grown-ups in the social media space.
We understand business, economics, politics and the world (as compared to former baristas who wear black t-shirts and tweet every detail of their lives). Our roots are at Harvard (somewhat academic approach with a lot of student involvement) and now have 10+ yrs experience assisting big companies and big brands around the world (Presidents/Prime Ministers, CEOs, Marine Generals) on social media/new media strategy.
We believe great things happen when our clients identify their most passionate advocates, empower them and ask them for more. We believe in the wisdom of crowds and connecting CEOs with citizens.
Clients consider us smart, insightful, wise, strategic, analytical -- and cooler than they are.
Conte para a gente quem é você e quem é seu público alvo
This is the challenge -- our brand and website needs to connect with and speak to two audiences at the same time: 1) CEOs or very senior managers at large companies and organizations around the world; 2) young, talented analysts and consultants who want to work with us.
Both audiences need to believe we're smart, insightful and cool.
Be creative. The back of the business card should allow enough space to write notes if necessary.