This project is for a small, independently owned start-up travel company thats offers small group, eco-friendly trips to international destinations. We take people on fun, cool trips all around the world! Our goal is to help and encourage people to life life to the fullest by seeing the world with family and friends. Supporting eco-friendly suppliers is an important cornerstone of the company. Please see website for more about the company (particularly under "About Us").
Conte para a gente quem é você e quem é seu público alvo
-people who have a seize the day/live life to fullest mentality and traveling is a high prioirty -- they like to travel to cool, distinctive destinations all over the world (e.g., Patagonia, Greek Isles, Galapapos, etc).
-primary age bracket 35-50
-price of trips is not as important as quality - fun, memorable, cool trips to distinctive destinations
-they like cool, distinctive trips (be in the know - tell friends about their envious trip)
-simple, fun, unique, minimalist design (not cluttered and not busy and not too formal)
-a cool design that will make people want a t-shirt!
-conveys eco-friendly aspect of company
-conveys "live life to fullest" philosophy of the company
-prefer having small image on front upper corner of t-shirt & larger image on back
-one idea for a design that you may want to develop -- "the world is my oyster" concept with an oyster shell, oyster inside with big eyes, and a pearl which is perhaps in the image of a globe/the world.
-use eco-friendly and earthy colors (green, blue, brown, white) and colors similar colors that are used in the YOLO logo - for consistency
-incorporate logo/slogan into design (see attached)
-use simple, clean fonts (no script/fancy fonts, simple/clean handwritten font ok)
-need print and web files
- do not use stock photos or clip art
-see website for more info on company: http://www.yoloworldtravel.com