One idea we're interested in for a style is where the words fill / take on the shape of a whiskey bottle. Typography is very important here. We're looking for the words to flow with each other (since they are taking on a shape of a bottle) but still be clearly legible. I've attached some examples for inspiration. Note the attached file "34" for inspiration.
Another similar style, please note the attached file "FOTOGRAF". We really love the style there where the words help to create the shape of the camera, but other details of the camera are drawn in the negative space.
Another direction we were thinking is similar to the attached file "The Great Northwest". We would want "Great" replaced with "Gods Cry" and "Northwest" replaced with "Whiskey". The image that would replace the mountain, would be a 2 Whiskey bottles crossed (think skull and crossbones) with a single tear falling out of each bottle. I've attached a crude drawing for what I mean titled "Crossed Whiskey Bottles".
That being said, we're open to other directions where creative typography and lettering is used.
1 or 2 color design - the color chosen above have attached color files associated. We're not attached to any particular color, so please play around with different color combinations in addition to the ones listed.
Regardless of the style, WHISKEY should be the prominent in the the visual hierarchy.