A private gym and MMA training centre based in the north of England, UK with some of the most respected coaches in the UK. We would like our own range of branded clothing for members to wear and would like to expand the range into other clothing. We would like to start with a T-shirt design that encompasses the brand that we want to build.
Our target audience is mainly young males between the age of 14 and 30, who are interested in fitness and martial arts.
They enjoy sports, clubbing, they wear jeans and trainers, hoodies, T's. They often have tattoos and like to keep in shape. They watch the Sopranos and films like Lock Stock and Two Smoking Barrels. They spend time on the internet and facebook and like to meet in pubs and bars before going on to a club. The design of what they wear is important and reflects the lifestyle they aspire to.
The initial t-shirt design will probably be black or very dark colours, it will need to have the phrase "soul breaker" included within the design.
There should be a reference to No1 Fitness, which is the gym where training takes place and also a reference to soulbreaker.co.uk.
The type of images we are thinking of are quite gothic. Tattoo art, cross, grim reaper, gladiator... that kind of thing. but needs to be very much of the moment and grungy.
Quite like some of the stuff in this contest:
We're not strict about what we want and open to suggestions and ideas... you know what we want, give it a go.