Wards Marine Electric is a global leader in the marine and yachting industry for providing electrical, mechanical and refit related services to yachts, private boats, US coast guard, marinas and various marine related customers ALL OVER THE WORLD.
The company is coming up on its 60th anniversary and is the most reputable source for Marine electric services and parts in the entire industry. They are about to launch a new website and looking for a shirt that is fun but also explains that they've been in the industry for over 60 years and that they aren't going anywhere.
Conte para a gente quem é você e quem é seu público alvo
The shirt will be worn by people in the yachting/marine industry. These individuals all love boats, watersports, yachting and travel. They are flip flops shorts and t-shirts type of people who typically where brands such as Guy Harvey, Salt Life, Ed Hardy, Billabong etc...
*One concept we have considered is using 3 boats, one small tender, a medium size boat like a 74' Broward, and a large coast guard ship to show how Ward's has evolved over the years and services small to large boats"
We want the shirt to be company branded for the anniversary but still something that people will WANT to wear, similar to a shirt they would buy from a high end surf shop or a store like West Marine.
We want it to show strength, coolness yet not too serious.
This shirt can be fun but still needs to incorporate the following;
- the 60th anniversary logo (provided) -
* logo doesn't need to be the center piece of the design, just has to be included somewhere, can be just the sleeve*
- reference to water, boats or marine (doesn't necessarily have to have all elements)
- we prefer an illustrated look as opposed to a photographic image
-NO SAILBOATS, motor yacht only if you choose to use a boat.
If you choose to add copy to the design Please stick with Fonts such as Sans serif.
The shirt can be any color and printing can be full color.