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Easy to wear, vintage-inspired women’s t-shirts and sweaters with tongue-in-cheek slogans for the luxury market. Sexy and Simplicity is the key. Think Wildfox.
O que te inspira e como você imagina o design para seu negócio?
The text is for a sweater for a sexy, 20 something girl who DOESN'T want to look like she's wearing a child's jumper. It needs to be grown up.
I need 'Think of me as the Doll you'll never get to play with' in a fun, expensive looking, girly, cheerleading but not childish font. The font needs to look vintage and cracked (please see the attached example as demonstrated on the Hello Kitty top) - like the sweater has been worn and washed a lot of times. Think grown up Barbie visits South Beach in Miami as the inspiration. A sporty cheerleader look would good, say a College style font.
The winner will be the designer who captures that fine line of Barbie style without looking like cheap kids clothes.
The 'Doll' would look good bigger than the rest of the text to really stand out visually and be the first word you see when looking at the sweater.
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