Concurso concluído

B2B-Focused Home Page Design for Auto Finance Company

IFMGm precisava de um novo design de página da web e criou um concurso na 99designs.

Um vencedor foi selecionado entre 43 designs enviados por 6 designers freelancers.

43
entradas
6
designers
1
vencedor

Como IFMGm começou a jornada do(a) design de página na web

Nome da empresa

Carloan.com

Visão geral

Carloanco.com is the dealer-facing website for Carloan.com, the primary auto finance lead generation brand for Interactive Financial Marketing Group. Since 1989, IFMG has been connecting consumers and auto dealers to help our dealer clients find more prospects and sell more cars.

Conte para a gente quem é você e quem é seu público alvo

US-based automotive retail decision makers, such as dealership general managers, independent lot owners - ages 25-54 – tend to be male, “driver” personalities who move quickly and need to understand what we do at a glance

Requisitos

The Carloanco.com website is undergoing a redesign to improve usability for our dealer prospects and increase the conversion rate for our visitor traffic in Q4. We're looking for something clean and clear that communicates the watch words Trust, Security, Knowledge, Integrity and Leadership.

In order to win this contest, you must submit a new home page design that meets the following objectives:

* Primary Objective of Home Page = Conversion: induce visitors to submit request for more information.

*Major objectives:
o Branding
o Customer success stories
o High-level product information
o Promotional Offers

*Minor objectives
o Site navigation
o Customer log-in
o Legal info/privacy policy/copyright info
o Social media links (Twitter, RSS feed, etc.)
o Deeper product information
o Contact information
o News and Event updates, including blog feed

Requirements
1) Maintain current color scheme of green/blue (or close variation):
• Green = Pantone: 361 CVC or CMYK: 80:0:100:0
• Blue = Pantone: 287 CVC or CMYK 96:76:14:4
2) Project our values (in brief).
3) Stay away from cartoonish exaggeration.
4) Fast loading, clean design that eschews a reliance on Flash.
5) Filetype:
a. Print file format - .ai / .psd (CMYK)
b. Web file format - .jpg and layered .psd (RGB)

Número de Páginas

1

Descrição das páginas

Home page design, must include a conversion point (see objectives above) as well as the communication points required by best practices in home page design.

Site existente

http://www.carloanco.com - currently not converting as well as we'd like

Exemplo de sites

Sample sites, all of which are clean, simple and don't have too many distractions:
1) http://www.supersonicads.com/index.php/Main_Page
2) http://intridea.com/
3) http://tracking-time.com/

Pacote personalizado

US$953

Destaques pagos

  • Destaque na lista

Destaques grátis

  • Concurso oculto
  • Rápidos

Arquivos Finais

PSD
PDF
PNG
JPG

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