UNIQUE & ARTSY - I'm looking for design entries that don't look like every other travel-related website.
I'd like it to be a work of art similar to sites usually designed for photographers and artists.
With that said, it should help build brand identify (Planitopia, HEX colors 003366 and #FF9933, tag line: "Discover Your Utopia"...
Must also concentrate on the "four step cycle" (see four components listed in the overview).
Include the following components:
- Destination of the day (room for a nice picture & description). The main destination of the day image could serve as a new daily homepage background (kind of like how Google changes their logo every day).
- Travel booking engine (e.g. where people tick the button for air, hotel, car, etc. and add their dates like on Orbitz). Pick a good location... I will have this on every page and don't want it to move.
- Featured "Planitopian"
5. Dedicated space for me to sell a single banner ad or use to run a promotional contest.
Lastly... Calls to action! As the landing page I want people to be called to join and engage with the site.