Como kathyM7 começou a jornada do(a) design de site
Como você é conhecido?
Dual Language Family
Conte para a gente quem é você e quem é seu público alvo
We create immersive events and trips for families with kids are learning Spanish.
We have a primary website - http://www.DualLanguageFamily.com. However, we are currently selling our first trip, for which we created a landing page on a different domain: http://www.SpanishImmersionVacation.com. We do not want to keep a separate landing page anymore. This website design will merge our primary website with the landing page content into one site.
My audience are parents (primarily moms) with kids ages 5 - 15. Married, higher income ($100k+), college educated, living in suburbs of top metro areas. Her interests include parenting, travel and family activities. She leans liberal.
Qual o segmento que sua empresa está mais relacionado?
O que você tem em mente sobre o estilo e o tema doweb page?
My site was originally created as a blog on Wix.com. My company has evolved and is now a tour agency that creates events for kids learning Spanish. I need to completely shift the purpose and message of our site in order to 1 - drive sales of our first trip (see above) and then 2 - set the foundation for selling of future trips.
Because we're targeting families with kids, I am looking for something fresh, upbeat, bright, and clean. I really like our existing logo for Dual Language Family and logo colors -- please draw inspiration from that.
I would like to feature bright, clean photography that is candid or portraiture in style and rich in color.
Descrição das páginas
Please design two pages: Home Page and Curated Trips
GOAL: This page introduces our company and the featured item for sale
1 - Navigation menu: Home, Curated Trips, Custom Itineraries, Shop, Blog, About
2 - Introduction to our company - I am not sure what this should look like but it should give visitors a clear understanding of what we offer. You can use these copy options or come up with your own: "We help Spanish learners experience the language" or "Immersion Experiences for Spanish Learners"
3 - Highlight our current trip for sale (you can see the content on our landing page noted above for inspiration).
4 - Featured blog posts
5 - Social media accounts (FB, Insta, Pinterest)
6 - Lead magnet subscribe
GOAL: This becomes our new sales/landing page for the trip that is currently for sale (see landing page: http://www.SpanishImmersionVacation.com). The purpose of this page is to convert traffic to sales.
1 - Content: I am looking for your expertise on how to best lay out the content on this page to increase conversions. Please review the content on our current landing page and provide your recommendation. You can use any of the content on that page.
2 - CTA: visitors much go to the "view trip packages" link on the landing page in order to book.
I know it is confusing that I have two websites -- PLEASE ask questions if you have them, I happy to answer them before you begin to design.
I am interested the possibility of working with the winning designer after the contest to build out the rest of the page, as well as program the page if you offer those services too.
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