Como Go Educational Tours começou a jornada do(a) design de site
Como você é conhecido?
Go Educational Tours
Conte para a gente quem é você e quem é seu público alvo
We market directly to teachers and educaitonal institutions to sell educational tours to a variety of destinations throughout the United States and the world. We have an experience based product and our website needs to reflect the experience one would get on tour.
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O que você tem em mente sobre o estilo e o tema doweb page?
Must be a Responsive Design submission. We like the green that is on our website as it helps to differentiate us from the other competition out there. We like photography with interactions from our trips (we have a lot of photography) and really clean lines in the design of the website. Please keep the font type professional and clean as we will be marketing to teachers first. Clean is the best way that we can say that we are looking to go with the theme/style.
Descrição das páginas
Homepage - scrolling imagery with each of the featured destinations with strong calls to action about getting more information.
Destination page - Each destination should have a lot of imagery and sample itineraries on them as to try and paint the experience as best as possible.
Landing Page - Destination page consistent with the branding to lead people to the campaigns we are going to run.
About Us - This has to be the page that showcases why we are different then our competition. Included in this should be testimonials.
Travel Programs - Types of tour offerings with our destinations and other products we offer from our sister brands.
O que evitar
Avoid overly wordy pages. We are looking for clean interfaces with the ability to do strong calls to action.
We are looking for a fun and creative website to showcase the uniqueness of our company for experiential travel. We want to integrate a lot of our own photography showing student interaction. Keep it clean and easy to navigate.
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