The Real Estate Investment Company's founder Kris Krohn has written a book describing the best and straitest path to real estate wealth. To learn more about Kris Krohn, go to KrisKrohn.com and to learn more about REIC, go to http://www.REICGlobal.com
In short, Kris's new book needs a simple design. We are using the "ebook" theme created by templatic. We are fine doing custom coding if the design makes good use of the modification....if not, then we won't go with that choice. So stick with the theme as much as possible. If you want to add a footer and change the consistent nav...that would be great. One color that was thrown out for the background was cobalt blue and gold.
Upper middle class living in the United States. These are working professionals in their late 50's that have a 401k and some knowledge of the internet and real estate. They are are fiscally conservative and some are avid readers and "methodical" personality types. They are reading this looking at this to see if this is a reputable company. Largely this site is about educating the reader and assisting in the education/ sales conversion process.
We have chosen the Templatic theme http://templatic.com/cms-themes/ebook) as the basic template to work from. We are set up to modify the code base as needed. See the attached pdf for clear layout / design instructions.
In a nutshell, the layout has been established, what we are looking for is a reskin of all elements in the webpage.
Looking for a secondary page concept also.
Final Product needs to be in a Layered PSD PhotoShop Format.