Home Page: Right away, we want our niche market to know that we understand them. We would like to convey this not only through words but also pictures, design, and layout.
We are entrepreneurs (Why We are Different): Here we would have a why, what, and how we are different than other financial advisors trying to provide advice to the niche market.
Refer A Friend: On this page we would share how we grow our business, explain why we need their help, and have a button for them to press that would pre-fill an email with a message that we would want them to send to a friend they might refer. (If we could be BCC on this email that would be great)
About Us: Text and video about us. (also a contact us near each bio)
Am I the right client: In this section we would speak to the benefits of being a client and what type of experience they would have if they went with our firm.