FOCUS ONLY ON THE TOP THIRD OF THE PAGE PLEASE! Thanks. :-)
- Make the website look professional and trustworthy (as people will be providing their info for quotes)
- The image of the cars, etc., should be on the left side of the page and the button on the right
- The offer should flow to the very noticeable button that says something like, "Get Quotes Now!"
- Make the content feel personal by using 'You' and 'Your'
- Auto insurance colors are usually in the royal blue, bright/line blue, with green, red or orange accents/buttons