**After reviewing several designs, here are a few notes that we thought would be helpful for all the designers.
-Please make sure there is a little text blurb below the icon for the free tools to explain what they do.
-Feel free to be creative with tagline font (font, size, color).
-A few designers have used the 'chain link' from our logo as a spacer between sections. We really like this.
-Color Scheme - After reviewing several desings, we really like lighter (whites and light greys). Some of the designers are using very dark blue's for background in certain sections and it's just too big and dark. Lighter colors with blue and grey accents are preferable.
We want our site to look very modern, clean, and professional. The site should be geared toward steering visitors to use one of our free tools, that will then lead them to make an account with the connected broker.
We need to see the headline, and the top part of the free tools "above the fold". It's very important when people land on our site, that they can see that the Free tools are below.
Also, we list the sites below for inspiration, but please don't directly copy their images and look/feel for the free tools.