Holiday Parks New Responsive Website

Macleay Valley Coastal Holiday Parks

5 beach access holiday parks offering caravan, camping and facilities and cabin style accommodation on NSW Mid North Coast of Australia.
Our target markets are predominantly domestic. The two main markets for the caravan and camping industry are families and Grey Nomads (over 55’s). They are booking for leisure and are technologically savvy. They want instant information and easy, secure, booking facilities. We also wish to target backpackers, young couples and Group bookings.

http://www.mvcholidayparks.com.au/

We have a styleguide that will be attached. We have also developed a wireframe example for what we are looking for.
We want to upgrade the website to make it mobile responsive, and so customers can more easily find the content they are after.

Tone and image : Relaxed, fun, inviting, warm, adventurous but also informative.

Messages: Staying with us creates wonderful memories, takes you away from the everyday and makes you feel relaxed. We have a lot to offer and each park is unique. Invoke a feeling of welcome and relaxed.

Competitors: Coffs Coast, North Coast Holiday Parks, Big 4 are largest in the region although there are a total of 55 competitors in a 100km radius.

Mandatory inclusions:
Logo web address and 1300 number. Book Now call to action. SEO key words
NB: For logo and brand usage and protocols refer to Logo style guide in Section 3 – Using our brand.

please see wireframe

Wire-frame includes a search-bar- you can ignore this, we decided against having one for now.