Single page layout. There should be a main content area in the body - possible two-thirds of available real estate, with one-third showing 2 or 3 subordinate content items. Fixed items will be link to main intranet & other corporate sites, weather feed & stock feed. Variable content that will populate the body slots will be, New branches, Mergers & Acquisition News, New Faces, Anniversaries,
Allegiance updates (customer satisfaction survey results), Guerilla marketing stories, Customer services stories, Sales success stories, Key press releases, Let's Grow campaign (March 1 - June 30), Business of the Week feature, Special product offerings, Local Market Event Updates, Possibly TV ads if we do them, Sales tips.
Menus (fixed links) would (could) be:
* Corporate Bank Site
* Brokerage Site
* Marine Finance Site
Look & feel note from client:
"What we discussed was a layout that would look like a news bulletin or newspaper. Simple to read. It would be conservative design (we talked about using the colors from the FNB Brokerage site) that are soft an neutral. We are talking about only one page right now (baby steps) with a link to our existing Intranet site for now."
Here's a link to hopefully a decent version of their logo:
Here's a link to a map of the branch locations. Most are on the east central coast of Florida. The corp HQ is in Stuart, FL (34994).