We need (i) a homepage design and (ii) a secondary page, which includes icons for our four programs: K5 Math, K5 Reading, K5 Spelling and K5 Math Facts. (Math Facts refers to memorization of multiplication, addition, subtraction, division tables).
Please use the main logo provided (top left one - the others are there if you need to use the elements).
The designs should be based on the 960 grid system (see http://www.960.gs) and be based closely on the following wireframes:
There are many web sites offering “edutainment”, educational games, and “fun” activities, typically with rather garish colors and a child orientated approach. We are positioning ourselves as a much more serious educational site with the overall look and feel aimed at the parents as opposed to the kids, so think sophisticated rather than kitshy.
The principal audience are Moms of 5-10 year olds. The look feel needs to be a little on the soft side, and very safe / trustworthy / credibility building.
The personality attributes of K5 Learning are:
– Self-motivated, enterprising, achievement orientated
– Safe, protected, riskless, unharmed, reliable, solid, sound, assured
– positive, spirited, enthusiastic, indefatigable
– Devoted, dedicated, committed, thoughtful
– Engaged, approachable, friendly, helpful, sincere.
Some home pages we like the look & feel of are:
Please note that the learning system is delivered 100% online, so any photos'/graphics etc should be careful about depicting chalkboards, notebooks etc etc which may be confusing.