The http://www.PerformanceLifestyle.com/blog is currently in operation with content. We need to update the design and function of our blog for a social media savvy marketplace with effective plug ins as an effective part of our business.
This blog teaches wellness,health, energy and fitness concepts all in the context of "performance andsuccess"... what achievers focus on.
We serve achievers who wake up focused on their goals in life, business andsport each day, not "living healthy"; yet they need to live healthy (successfully) if they aregoing to have the peak performance energy they need to sustain and succeed intheir endeavors.
This is what Performance Lifestyle is all about, maximizing health, energy andfitness for goal achievement.
We have unique Healthy High Achiever branding and and illustration that we would like to see builtinto this social media savvy design, that is meant to appeal to the achieverswe reach out too; who are on Facebook and Twitter, are using social media and inbusiness communities online.
We want to meet them where they are and inspire healthy high achievement.
We don't want this "over designed", but we do want it to appeal toour target market who are focused on success.
A little about me -
Performance Lifestyle solutions, training and coaching are the mostsuccessful ways to live for health, energy and fitness and peak performance toachieve your goals.
You have much to start with - existing blog with content, logo and graphic illustration, example, navigation requirement, just need to bring it all together and get it operational.
- HHA logo
- Use of our graphic illustration
- Use of current color scheme
- Compliment http://www.PerformanceLifestyle.com
- Add creativity but keep it simple, no over designing.
- We want to convey our value proposition clearly and immediately.
- We want easy to update blog template with plug ins that do not require dependency and will work with future word press upgrades.
1) Design a blog that works with http://www.PerformanceLifestyle.com with a prominent link to our soon-to-be-live landing page that links with the community / landing page.
2) That appeals to our target market "achievers" working parents, professionals / manager and business owners who want to live healthy, with high energy. They value peak performance and want to look, feel and perform better.
Designer must build in our Healthy High Achiever branding "HHA" shield logo and characters into the design. We will provide.
3) Social media / bookmarking savvy with links to target market sites
4) That inspires the adoption of our RSS feed and the building of our email list.
6) That provides navigation space to our other solutions http://www.PerformanceLifestyleSolutions.com Navigation:
- Home, Blog, About Us, About John Allen Mollenhauer "JAM", Training Center, Client Support
- Samples - http://www.strategicprofits.com
- Copy must be on the left, column on the right.
- Designer must be able to connect the design with the template, include a site map, and hook up for immediate operations.
- We don't want to use common stock photography
- We don't want to be too busy or over designed.
- Must be professional, but appealing