iBooking.com are developing an all new web site for our customer, Finesse Villas. The existing site at http://www.finesse-villas.com will be redeveloped entirely in order to present the correct branding, design and content needed to promote this very exclusive villa complex.
The design brief is to convey an instant sense of exclusivity and quality, rather than just another place to rent a holiday villa. Finesse market a villa experience, they are at the highest end of the market, with higher than standard pricing, but service and luxury to match. It is essential the new web site communicates all of these messages.
Words to be emphasised within the design – luxury, quality, service, relaxation, family, summer
The most important conversion measure is online booking. The site will feature the iBooking Hotel booking engine throughout and the factor that indicates the site design has been a success is a strong conversion to bookings.
The site is to be developed initially in one language based on the site structure shown here - http://www.finesse-villas.com/finesse-home.png
We have posted some images here