Como Anna's CTL começou a jornada do(a) design de site
Como você é conhecido?
Anna's Car Title Loans
Conte para a gente quem é você e quem é seu público alvo
We provide car title loans. This is within the emergency cash loans market. Car title loans is a local business and we are located in Los Angeles. Our website provides an online application form which allows our users to get a real time estimation about the value of their car and the amount of loan they can receive. Our application form is a brand new, one of a kind feature (except for 1 other competitor, we are the only company with this feature).
Target audience- low income, self employed, bad credit. High percentage of our customers are Hispanic.
Qual o segmento que sua empresa está mais relacionado?
O que você tem em mente sobre o estilo e o tema doweb page?
This site is a lead generation website and the design should serve this purpose.
The 2 elements we capture leads with are:
1. Phone number
2. Application form (iFrame)
**The application form is embed as an iframe so the size of the form MUST be either 810px X 400px or 450px X 600px and should be on the first fold.
The header + top page elements should be up to 555px height (this is because we are thinking about our inner pages and want the H1 to appear on the first fold. If you have a better idea for that- let us know)
Website is on Word Press
Design should be clean.
The logo also needs a new look which will fit the new design.
Design must incorporate the existing text so please use it and re-design it to fit the new look.
We'd like our home page to have a landing page vibe with all relevant features included.
Descrição das páginas
These are the elements we want on our Home page:
1. Application form on the top of the page
3. How it works
4. About us
5. Why choose us
6. FAQ (not mendetory. perhaps only a sample of 1-2 questions)
Main goal- leads, leads leads
O que evitar
We don't have real location images.
The current "how it works" steps only mention the phone number but will now add the online application form so the first step is either phone or application form and the next steps are the same for both.
Destaque na lista
Divulgação no blog
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