Como Gretchen Heinberg começou a jornada do(a) design de site
Nome da empresa
Benefit Plan Strategies
BP Strategies provides employee benefit insurance products and consulting services. We are located in Tulsa, Oklahoma - which is a rather conservative place. We are a member of United Benefit Advisors which gives us national resources to use on a local level -- sets us apart from other local brokers. Clients range in size from 2 employees to several thousand. Our target market is 50-250 employees.
Conte para a gente quem é você e quem é seu público alvo
1) Employers looking for an employee benefit broker -- the website needs to invite them in and make them want to work with our company. Links to resources need to be easy to find.
2) current clients -- the website needs to be easy to use so that current clients can easy find what they are looking for (links to articles, information, other websites, etc.)
do not want to hamper your creativity but "tabs" across the top seem to be easy for people to use -- then the drop down menu appears with the items they can go to...
The site needs to be professional but contemporary (in the sense of current - with the times)