ShirtsInSchool is the brainchild of ThosePeople. ThosePeople is an innovative guerilla marketing company which is always in search of the next wave in advertising. We were thinking of the best way to reach the 16 to 24 year old demographic, and this project is what we came up with.
In short, ShirtsInSchool is a way for companies to advertise to young adults. The advertiser provides T shirts to our student ambassadors. These student ambassadors are young adults in high school or college. Our student ambassadors are paid to simply wear the provided shirt all day, and advertise on their social network about the company. This advertising includes the following:
* A photo of yourself wearing each shirt posted on facebook
* Links to said video on Facebook and Twitter
* Wearing the provided shirt to school and thru out the school day. We understand that a different shirt may have to be worn to work after school, so it is not a requirement that they wear the shirt after school.
What does the student ambassador get out of it? $10/day of advertising and a free T shirt. As an added incentive for schools, the school get's $2/Shirt worn/day.