This will not be a sales page unless someone gets further into the site. I do sell products on the site currently, but I will have potential customers fill out an opt-in offer form before the landing page directs them through to the main website. I do not currently intend to sell other wine accessory products on this site, so having the front page talk exclusively about selling wine stoppers will work.
I do want to convey through graphics that they will get a visual, simple experience with this website. I do not want there to be any confusion for the customer when it comes to what they are to do. The opt-in button should be above the fold in 1024x768 resolution. I have included logos of companies that have featured products we sell, and I have included some photos of products to use in the layout as well.
A great example of how I want the site to function is shown here: http://www.emotionaleatingtips.com/
Notice that there is nothing for sale on the main page? You actually have to click on "start now" to get to a sales message. That's how I'd like my page to function as well.
The layout will be required to support an opt-in survey page similar to this: http://www.totalmemoryimprovement.c…edNow.html
I will promptly answer any and all questions.