We have over 15 years experience in the hosting industry, expanded and entered the privacy software market 5 years ago and now are starting an easy and fun VPN service.
Individual users, some business users. A large part of the market will be people who do not know what a VPN is.
Standard design, 1024 x 768, flexible such that it can be easily adapted to other resolutions. See attachment for design we did not like.
Other designs we did not like:
Header: must contain area for logo and possibly stats info such as number of VPN locations available, and list of countery VPN locations we offer. May contain IP/location data of user/visitor in a pretty format like strongvpn.com at the top. Must contain menu bar with options such as Home, Order, FAQ, Configuration and Contact.
Homepage body: creative way of listing VPN service features, availible locations, and ordering information.
Order page: very pretty way of showing different VPN packages and alling user to order for different term lengths.
Configuration page: shows screen shots and text of how to manually configure the VPN.
FAQ page: creative way of showing the FAQs.
Contact page: Lists contact info (phone, E-mail). Maybe have contact web form.
Footer: make it look good like some of the URL examples already provided.
Overall, we prefer a very simple design (more simple than the examples we gave), a very modern "web 2.0" look, such like the style of crowdspring or twitter.
The design must NOT have a template feel to it.
The company phone number should be large near the top header.
Our main competitor with great site design:
(your design must not look too similar to this, not be a clone or similar)
Other site designs we like: