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The FanOut (http://www.thefanout.com) is a social marketing tool which enables businesses to empower their existing customers and connections to grow their business and reach new customers. With The FanOut, the business provides the end-user an incentive (e.g. a coupon) to complete a quick survey and fan-out/post the survey to their Facebook or Twitter. The message and link for your business' survey is visible to their connections which invites the next degree of connections to become involved. Using The FanOut you can simultaneously gather information from your customers, reach new customers, and drive future revenue based on the issued coupon/incentive.
We like the current color scheme and logo of the site, but we are definitely open to change and additions. We want the email capture field to be the most prominent aspect of the customer-facing landing page. Overall we want the feeling to be fun and inviting. Sites we like--
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The first page should be a customer-facing page that enables us to quickly engage new customers and get them to sign-up for offer updates using their email address.
The second page should be a business-facing page that explains to businesses how using The FanOut to promote their business will benefit them (and also engage them to sign-up with our service).
The customer-facing landing page should appeal to anyone. The business-facing landing page should appeal to business owner of mid- to large-size brands (think Amazon, Microsoft, etc.).