The icon has a clear visual comunication, it conveys security for the kids, friendlyness and seriousness. I used bears because Alaska has the highest concentration of bears (Grizzly, Black and Polar), numbering at 100,000. And it is an iconic symbol for a pediatrist dentistry in Alaska which involves a favorite image as a friendly bear. Also, this mark is economical, it is built with 3 colors and can be applied in 1 color too. This logo can be scaled and printed at any size for print and web environments.