Initiate Conference provides professional development and leadership training for communication and marketing professionals and small businesses. Because of that, Conference needs bold and playful visual identity which stands out! By communicating the prominent values ​​that the conference nurtures, the poster will attract the targeted audience and interest it for the conference. Also, during conference posters will remind visitors of the values ​​that the conference values.

With little tweaks on conference website and with this posters, Initiate Conference have firm visual identity which can be used in various promotional materials and can be wide recognisable.