Client needed a poster / banner graphic that could be used across a variety of event promotion channels within digital and physical environments.

My goal with this design was for it to be bright and dynamic to drive maximum exposure for the event. I also wanted to represent the ripple effect theme in a way that it was not overly busy so that it didn't clash with the bold and bright colors. Ultimately my thought process for the design was to:

1. Catch the attention of the viewer

2. Move their eyes down the banner and format the content so they could easily scan and interpret the information