As the goal was to integrate traditional medical care with other integrative medical modalities, I wanted to create a unique icon/symbol that integrates a yoga posture and the DNA chain, So it can be used in colors or monochromatic style... It is a refine and simple image that combined with the typography reflects sophistication and expertise, so the audience will feel not just attraction but confidence about the medical service...
For the color palette, I suggested mixing cold and warm colors for reinforcing the idea or a holistic practice and also to implement the logo in special inks as gold or silver.