Brand Guidelines & Development

We guide you through rebranding and brand styling with a structured process.

1. Discovery Session 🔍
The initial phase to deeply understand the brand through exploration and discussion.
✅ Identifying brand character – What are the brand’s values, vision, and mission?
✅ Understanding brand perception – How should the brand be perceived by its audience?
✅ Analyzing target audience & market positioning – Who is the ideal customer, and how does the brand compare to competitors?

🔹 Output: Clear insights on the brand’s direction and identity.

2. Stylescape Development 🎨
A visual exploration phase to capture the look & feel of the brand before finalizing the identity.
✅ Creating moodboards & visual direction based on discovery insights.
✅ Developing stylescapes with color schemes, typography, textures, and other visual elements.
✅ Presenting multiple options for the client to refine and choose the best aesthetic direction.

🔹 Output: A finalized stylescape that serves as the visual foundation of the brand.

3. Brand Guidelines 📖
A documentation phase to ensure a strong and consistent brand identity.
✅ Designing logo usage guidelines – How the logo should be applied across different platforms.
✅ Defining color palette & typography rules to establish a distinctive identity.
✅ Setting visual elements & photography style to maintain brand cohesion.
✅ Establishing do’s & don’ts to ensure a professional and consistent brand appearance.
✅ Creating branded templates (social media, marketing materials, etc.).

🔹 Output: A comprehensive Brand Guidelines document as the official reference for all visual communications.

🔹 Output: A fully developed and strategically aligned brand identity, ready for implementation.

- Source Editable Files (document and support)
- Design Templates
- Photography and fonts

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