Portfólio
:format(webp)/99designs-work-samples/work-sample-designs/1067928/34f56a43-4c98-4c5e-b4db-1f354083b6ef "The brief was strict and specific: \"No Stock Photos. Editorial. Surgical. New Wave Edgy.\"
To break away from the generic SaaS aesthetic, I engineered a design system driven entirely by typography and negative space. Instead of relying on filler imagery, I developed custom abstract wireframes to visualize complex AI concepts. The result is a high-contrast, text-forward interface that communicates authority and precision—allowing the brand to command attention without being \"loud.\"")
:format(webp)/99designs-work-samples/work-sample-designs/1067928/19f79aaa-bd21-48b3-a4d1-d76f9f6ad0ff "The Challenge: US Insurance credentialing is a notorious administrative bottleneck—dense, bureaucratic, and error-prone. The client needed to transform this \"nightmare\" workflow into a manageable, linear system for administrators.
The Solution: I engineered a \"Status-First\" dashboard that prioritizes clarity over density. By utilizing semantic data visualization (color-coded status pills) and a linear progress tracker, the interface gives users immediate insight into pipeline health. The result is a calm, scannable workspace that reduces cognitive load, effectively turning a daily panic into a reliable process.")
:format(webp)/99designs-work-samples/work-sample-designs/1067928/2908673c-3b29-4ba8-aa81-227c87b9dbe1 "The Challenge: In the high-end rental market, trust is driven by aesthetics. The goal was to bridge the gap between a \"Boutique Hotel\" feel and a functional \"Digital Booking Platform,\" targeting discerning travelers who reject generic listings.
The Solution: I developed a \"Split-Screen\" hero architecture that immediately immerses the user in the lifestyle (visuals) while keeping the brand promise (typography) front and center.
Beyond the homepage, I extended this editorial language to the Property Detail pages. By treating amenities and room details with generous whitespace and magazine-style layouts, the design transforms a standard booking transaction into an emotional invitation.")
:format(webp)/99designs-work-samples/work-sample-designs/1067928/c33d3d3b-62eb-4f35-bea0-28d8b828394d "The Challenge: Selling a non-surgical medical treatment requires a delicate balance between \"Clinical Authority\" and \"Patient Hope.\" The client needed to explain complex neurological concepts (NeuroSpine Care) to anxious patients without overwhelming them with medical jargon.
The Solution: I shifted the focus from \"Fear\" to \"Evidence.\" By designing a custom Venn diagram system and a linear \"Brain-to-Spine\" visual flow, I simplified the treatment protocol into a digestible story. The \"Real Results\" section was engineered to be the conversion anchor, placing x-ray evidence front-and-center to build immediate trust and drive consultation bookings.")
:format(webp)/99designs-work-samples/work-sample-designs/1067928/cb6fdffc-2725-40d7-aa5a-b83ff1a2858a "The Challenge: The vacation rental market is saturated with \"lifestyle\" platforms. Emperor Rentals needed to position themselves not as a travel agency, but as a serious Asset Management Firm for property owners with multimillion-dollar portfolios.
The Solution: I pivoted the visual language from \"Vacation Fun\" to \"Financial Trust.\" Using a palette of Deep Gold and Slate Grey, combined with traditional serif typography, the interface mimics the stability of a private bank. The \"Yellow Brush\" highlights break the corporate grid just enough to add a human touch, while the icon set (\"Strictly Vetted Guests\") immediately addresses the primary fear of high-end owners: property damage.")
:format(webp)/99designs-work-samples/work-sample-designs/1067928/4debee0c-e393-4eac-a4f5-219a50493918 "The Challenge: Digital wellbeing apps face a paradox: they need to engage users while encouraging them to stop using their phones. The goal was to solve this \"Retention vs. Detox\" conflict without resorting to punitive UX (like aggressive blockers or shame-based notifications).
The Solution: I designed an \"Invisible Interaction\" model where the primary action—screenless time—is passive. To drive retention, I gamified the detox process using organic metaphors: users grow a \"Digital Greenhouse\" populated with rare plants earned through focus streaks. This replaces the traditional \"User Avatar\" with a dynamic visualization of progress, turning the act of putting the phone down into a rewarding, collectible experience.")
:format(webp)/99designs-work-samples/work-sample-designs/1067928/d2d1426a-d203-4d9d-8daa-05fb2ef8d5b3 "The Challenge: Mobile photo editors often struggle to balance \"Professional Control\" with \"Touch Ergonomics.\" The goal was to build a UI that allows for granular, pixel-perfect adjustments without cluttering the small screen real estate.
The Solution: I designed a \"Thumb-First\" interface that moves all critical interactions to the bottom 40% of the screen. The \"Lens-Dial\" slider replaces traditional linear inputs, allowing photographers to make micro-adjustments to Exposure, Contrast, and ISO with a single thumb motion. The OLED-Black palette ensures the UI recedes into the background, keeping the user's focus entirely on the image integrity.")
Sobre
UX Designer. Jakarta, ID. Professional since 2008. Former Wind Turbine and Geothermal researcher. I’m wired to analyse how things work, not just how they look. I treat your ideas, feelings, and feedback as data signals. I process that data to interpret what you actually need—even if you can’t articulate it—and execute it with technical precision. I don't just move pixels. I translate human needs into functional, beautiful interfaces.
País:
Indonésia.
Membro desde:
10 de dezembro de 2012
Avaliações
"Great collaboration and attention to brief. Thoughtful design with consideration to objectives and receptive to feedback. "
Cliente anônimo
avaliado há quase 3 anos
"The designs really popped and I had to choose them."
Cliente anônimo
avaliado há mais de 4 anos
"great and good communication. Would use again. You're awesome muchanis!"
Cliente anônimo
avaliado há mais de 7 anos
"Fantastic designer, that made all edits quickly, and transferred files quickly as well."
Cliente anônimo
avaliado há mais de 10 anos