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- Creative Wine Label for New Rosé with Renowned Winery Mollydooker
layla9 tem um(a) novo(a) rótulo de produto criado em um concurso de design:
porPomidorkaCreative Wine Label for New Rosé with Renowned Winery Mollydooker
Confira aqui o concurso de layla9 de Rótulo de produto...
O Briefing
Setor
Agricultura
Inspiração de design
O Briefing
Inspiração de cores
Nome da empresa
Mollydooker Wines
Site existente
mollydookerwines.com
Nome do produto
Serenity
O Briefing
Descrição do produto
A beautifully handcrafted Rosé. Made from McLaren Vale Merlot; hints of strawberries and toffee apple give this wine a deliciously aromatic nose. Creamy and plush, this wine is full of character whilst finishing mouth-wateringly crisp. Much like Sarah, this wine is bold yet fun.
Descrição do público-alvo do produto
Women, aged 30-55, living typically in cities Australia and US. Like to party and celebrate with friends and family. Always looking for a bit of fun after a long week at work.
O Briefing
Atributos de estilo
O Briefing
Necessidades do design
Front Label, and inside of the Back label for our new Rosé 'Serenity', to be incorporated into a series of 3 wines; Summer of '69, Euphoria and Serenity. The label must compliment the other two wines. This series is a representation of Sarah; our music adoring, fun loving, adventure seeking Owner/Winemaker. Aimed towards women who also love to celebrate. We are on the look out for a label that stands out from the crowd, not afraid to be different. ***PLEASE DO NOT LIMIT YOUR DESIGN TO THE BELOW GUIDELINES, BE CREATIVE AND UNIQUE*** Please do not limit yourself to the suggestions below and take the guidelines lightly: Front Label, 105mm H x 70mm W - Design for a clear stock label. - Incorporate white font "Serenity" in either Reman font, our adjusted version (see files) or a complimentary font. *PLEASE ALSO TRY SERENITY IN ONE LINE* - Incorporate graphic in gold to represent the 'feeling' of the wine; water, nature, serenity. Similar to the girl jumping within the Euphoria Label represents Euphoria. - Include "BY SARAH" in serif font. - Leave room for logo 15mm H x 30mm W Inside Back Label, 147mm H x 78mm W - Make use of clear front label with creative imagery on the inside of back label (keep in mind colours will be de-saturated and illustration darkened, see reference images). - Be creative with a custom die cut to suit illustration for back label. *Note: Bottle cap colour is white as pictured. ***PLEASE DO NOT LIMIT YOUR DESIGN TO THE ABOVE GUIDELINES, BE CREATIVE AND UNIQUE***
O que evitar
Dark colours, opposing fonts and imagery that doesn't complement the other two wines
Dimensões da embalagem
Front Label, 105mm H x 70mm W Inside Back Label, 147mm H x 78mm W
Tudo começou com o briefing do design.
Um guia rápido e interativo que ajudou a entender o estilo do design e reuniu exatamente as informações que eles precisavam para o(a) novo(a) rótulo de produto.
Designers do mundo todo criam a mágica do design.
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E então ... o vencedor foi escolhido!
Comentário do cliente
Pomidorka always kindly responded to our request and followed up reliably. Thank you for your great work again!
AnônimoAo longo do caminho, o cliente conheceu muitos designers talentosos...
Acreditamos que os concursos são uma maneira super divertida de encontrar o seu design.
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