Label design for a french medieval craft drink/Étiquette pour une boisson médiévale et artisanale

Comidas e bebidas

Hypocras de Touraine

Hypocras de Touraine

The drink i'm going to make is named "Hypocras" which is a french medieval sweet wine which in is infused some spices such as cinnamon, ginger, cardamom, cloves and more. The Hypocras was popular from the end of the 13th century until de 19th century because until then, most of the time, the wine tasted really bad and it was not possible to keep it a long time until it turns acidic. Some famous people in the french history was known to drink a lot of Hypocras like the kings François 1er, Louis XIV or the lord Gilles de Rais. But as it is a traditionnal and cultural important aspect of the french gastronomy of the region of France i come from which is the Touraine, i want that product and recipe not to be forgotten and make it popular again.

Mostly people who like Medieval and Renaissance culture or french gastronomy and craft products. As the Touraine and around is quite touristic, i think some foreigners who come visiting would also enjoy that product.

The label with mostly be in french and some details must be added, regarding the french law, because at the moment, this product will be sold in France only. I will give you every informations and translations you need. The following mentions should be on the label : - Boisson médiévale - Fabrication artisanale The Hypocras can be made of red or white wine as well and i want to make those two versions. I would like to keep the same design for both versions but just mention or change a detail so people can easily find wich is made of white wine and which is made of red wine. During this contest, please focus only on the label for red Hypocras. Once the contest is over, i will be happy to start a direct collaboration for the same design for the other version. Concerning the general aspect of the label, i would like it to evoke artisanal, handcraft, middle-age and tradition. I would like it to appears the symbol known as "fleur de lys", which is one of the symbol of Touraine. It would not be exactly the same as the one attached but i like the way it's stylized.

The general aspects and color should be quite similar to the files attached but not the same. I don't want something cheesy as it's often the case with medieval designs. The design could be sophsticaded and elegant but should not looks like too much as a wine label.

Height : can be between 75mm and 90mm Width : 125mm