Portfólio
:format(webp)/99designs-contests-attachments/157/157978/attachment_157978184 "For Simoni Extra Virgin Olive Oil, I developed a packaging design concept that emphasizes its Italian heritage. The core design centers around a refined label. I chose a soft pink as the primary color to differentiate it from traditional olive oil packaging design, aiming for a fresh, yet premium feel. Botanical illustrations of olives and leaves reinforce the natural essence, while typography ensures readability and conveys the 'Olio Extra Vergine di Oliva Italiano Biologico' message effectively.
Beyond the label, I crafted lifestyle image compositing and product photography that showcases the product in an inviting setting, highlighting its aesthetic appeal and premium quality. This approach ensures the Simoni brand stands out on shelves and in digital spaces, attracting consumers looking for organic food branding and premium beverage packaging solutions.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/0cbfbafd-a41c-4a8c-b823-661ab7f27223 "This concept was created as a way to explore traditional food branding with a warm, familiar feel. The design aims to feel honest and handcrafted, while still being clear and eye-catching on a shelf.
I focused on building a layout that feels balanced and easy to read, with a strong sense of story. The illustrations, badge and typography all work together to bring that nostalgic, wholesome mood to life. I carefully considered every element to create a cohesive, emotionally resonant piece.
Beyond the design itself, I also created the presentation through detailed photo compositing and retouching, adding subtle touches to make the mockup feel lived-in and believable.
This project is an example of how thoughtful design and strong visual presentation can work together to tell a story and connect with an audience.")
:format(webp)/99designs-contests-attachments/156/156126/attachment_156126920 "This packaging design for Heal Life Sparks Reishi blends a clean, modern aesthetic with an organic feel. The focal point is a carefully hand-drawn botanical illustration of the Reishi mushroom, highlighting its natural texture and rich earthy tones. The minimalistic layout, bold typography, and structured icon system ensure clarity and premium shelf appeal.
Formulated as a powdered mushroom dietary supplement, this product is organic, non-GMO, and gluten-free, catering to health-conscious consumers. The custom-made icons visually communicate key benefits such as immune support, stress reduction, and longevity, reinforcing the product’s wellness-driven branding. Designed with a balance of scientific credibility and traditional herbal wisdom, this packaging speaks to modern buyers seeking high-quality, natural supplements.")
:format(webp)/99designs-contests-attachments/157/157630/attachment_157630590 "This packaging design was created for Sliphy, a wellness brand focused on sleep enhancement and breathing optimization. The client required a modern, premium-looking pouch for their mouth tape product, which aids in nasal breathing and improves sleep quality.
The design features a minimalist layout with a clean, calming aesthetic, using soft gradients and ample negative space to communicate tranquility and health. The custom icon set highlights the product’s three main benefits: Promotes Nasal Breathing, Improves Sleep Quality, and Enhances Oxygen Intake. A consistent typographic system ensures clarity while reinforcing the brand’s focus on simplicity and recovery.
This solution stands out in the growing sleep-aid market by balancing professionalism and approachability, perfectly aligning with the brand’s values of trust, recovery, and well-being.")
:format(webp)/99designs-contests-attachments/156/156056/attachment_156056353 "This packaging design for Spring was created for a slinky toy giveaway at ETHDenver 2025. Featuring vibrant gradient ribbons and a sleek, modern layout, the design reflects energy, playfulness, and innovation. A QR code enhances user interaction, making it perfect for connecting with tech-savvy audiences. Combining bold visuals with minimalist branding, this packaging highlights Spring’s creativity while aligning with ETHDenver’s forward-thinking vibe.")
:format(webp)/99designs-contests-attachments/156/156848/attachment_156848642 "The client needed a modern, visually striking yet authentic design for their ceremonial-grade matcha, appealing to Western markets. They wanted a balance between modern branding and traditional Japanese aesthetics while clearly communicating the product’s benefits. They requested incorporating a Maneki Neko mascot to reinforce cultural authenticity and luck symbolism.
I created a custom illustration of the Maneki Neko and added a traditional green wave pattern for depth and elegance. To enhance clarity, I incorporated custom icons highlighting key product benefits and a bold red frame for strong shelf presence.")
:format(webp)/99designs-contests-attachments/150/150970/attachment_150970339 "The client wanted their Luscious Seamoss packaging to convey sophistication and natural elegance. I decided to implement a black matte background, which beautifully contrasts with the bold gold typography, creating a luxurious yet approachable feel. Clean, modern fonts highlighted key information, such as \"Gold Wildcrafted Seamoss,\" ensuring clarity and readability.
Subtle organic elements, including the typography of St. Lucia, closely match the brand's logo, emphasizing the product's natural origins and premium quality. I included accents like the “Certified Vegan” and “Non-GMO” badges to enhance credibility, while positioning the product benefits at the base to capture consumer interest.
This design balances premium aesthetics with trustworthiness, appealing to health-conscious and discerning buyers.")
:format(webp)/http://s3.amazonaws.com/projects-files/188/18858/1885897/6c31a7df-74e9-4730-b0b2-2524c3020931.png "This Yofi Barista Almond Milk carton is part of a rebranding project I worked on last year, redefining the brand’s visual identity for a broader European market. The packaging features a custom hand-drawn illustration, emphasizing a friendly, artisanal feel while maintaining a clean, modern aesthetic. The redesign extends across the entire product line, which includes Almond, Coconut, and Oat variants, plus an organic edition. Yofi, a Paris-based brand, is now available across Europe, offering premium plant-based milk alternatives designed for baristas and coffee lovers.")
:format(webp)/99designs-contests-attachments/150/150678/attachment_150678777 "The task was to redesign the label for the Greens Powder product from the Supergreen Vitality brand. I opted for a modern and minimalist approach, incorporating subtle organic touches like custom leaf illustrations and icons. The main typography features a slightly rough style to contrast with the clean and bold supporting fonts.")
:format(webp)/99designs-contests-attachments/156/156497/attachment_156497320 "Packaging design for EzyFlow menstrual disc, a modern feminine care product. The concept combines minimalism with bold gradients, soft wave elements, custom illustrations and icons, and clean typography to evoke comfort, confidence, and premium quality. Designed for shelf impact and emotional connection in the beauty and personal care industry.")
:format(webp)/99designs-contests-attachments/140/140454/attachment_140454501 "The goal was to design a vibrant and charming label for Agua de Valencia, a traditional Spanish cocktail made with white spirits and orange juice. To reflect the spirit of Valencia, I created custom illustrations of orange blossoms, fruits, and beverages. Hand-drawn typography was used to incorporate local sayings, adding a unique and authentic touch. A carefully selected color palette enhanced the orange hue of the drink, and the label was silk-screen printed in three colors directly onto the bottle.")
:format(webp)/99designs-contests-attachments/132/132557/attachment_132557834 "The client required a label for their premium Limoncello, which is a traditional lemon liquor from Italy. As Limoncello is a yellow beverage, I used blue, aqua and gold embellishments to accentuate the product. The label's style was based on the theme of art deco Italian tourism posters from Amalfi, Positano, and the Mediterranean Sea. Hence, a blend of these classic elements was used to define the label's style.")
Sobre
I’m a packaging design specialist with 15+ years of experience crafting product packaging and brand identities.
From market-ready labels to bold packaging illustrations, I blend strategy and creativity to make brands connect with their audience.
🏆 120+ successful projects on 99d
🎨 Expert in minimalist, organic & tech-forward packaging
🌍 Collaborative from concept to print-ready files
Launch or refresh your brand with packaging that boosts recognition and drives sales.
👉 Message me today!
Membro desde:
05 de maio de 2019
Avaliações
"We're getting our product labels updated for the new USDA standards that go into effect in January 2026. Sebastian has thoroughly been on top of these changes and additions to the labels, and he's had lots of patience with the several "final" changes fr..."
carolyn_m
avaliado há 11 dias
"Thanks so much, Carolyn, I really appreciate the kind words. I'm glad I could help with all the updates and keep everything on track for the new requirements. Always a pleasure working with you. Cheers!"
Sebastian Rubio
respondido há 11 dias atrás
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"The Best!!! Thank you again, Sebastian, for your creative energies!!!! All the best, Gus K. "
Gus K
avaliado há 11 dias
"Thank you, Gus! Always such a joy to collaborate with you, I’m really glad you loved the results. Can’t wait to team up again soon!"
Sebastian Rubio
respondido há 11 dias atrás
/projects-files/198/19815/1981570/d23e8f0f-6dd9-4df9-8c1d-6fb5e88bf2bd.png)
"Sebastian is one of my favorite artists to work with. He is super and fantastic!!!! Blessings!!!"
Gus K
avaliado há 24 dias
"Thanks so much for the amazing review, Gus! It means a lot. Always a pleasure working with you."
Sebastian Rubio
respondido há 24 dias atrás
"What can i say...... AMAZING!!!!"
nelsonCt
avaliado há aproximadamente 2 meses
"Thanks so much, Nelson, glad it all turned out great. Always a pleasure!"
Sebastian Rubio
respondido há aproximadamente 2 meses atrás
"Sebastian was truly wonderful to work with. He was very prompt with revisions, ideas, and minor changes to make the design truly perfect and stunning. He grasped the concept of the design and delivered it as I had envisioned. "
soikb8
avaliado há 3 meses
"Thank you, Bobbie! I really enjoyed working on this. Glad you’re happy with the design!"
Sebastian Rubio
respondido há 3 meses atrás