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- Cool Package design for a Ready To Drink Cóffee
rbtaipei tem um(a) novo(a) embalagem de produto criado em um concurso de design:
porAndreaARTCool Package design for a Ready To Drink Cóffee
Confira aqui o concurso de rbtaipei de Embalagem de produto...
O Briefing
Setor
Comidas e bebidas
Inspiração de design
Inspiração de cores
O Briefing
Outras solicitações de cor
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Nome da empresa
BD FoodTech Co. Ltd.
Nome do produto
Same Same But Hazelnut Latte 500mg L-Carnitine Ready-to-Drink Coffee
O Briefing
Descrição do produto
We are Same Same But an alternative beverage brand with a mission to reverse the obesity epidemic through innovative products; so, functional beverages. The product in question for this design competition is the Ready to Drink Hazelnut Latte with 500mg of L-Carnitine. It is Thailand´s 1st and only ready to drink coffee designed to lose weight. L-Carnitine has been proven by many researches to increase metabolic rate and ultimately lead to weight loss. We are the only RTD coffee in the market that has the minimum effective dose of L-Carnitine at 500mg while others add way less. With the unique Hazelnut Latte flavor and only 80 calories (no sucrose added), our product is the ideal weight loss coffee. Format: 250 ml stubby aluminum can.
Descrição do público-alvo do produto
Our target audiences are cosmopolitan Gen Y and Gen Z white collar (medium to high income) workers and students living in urban areas from 20 to 35 years old. Our coffee is meant to be enjoyed by all genders, but with a particular focus towards office ladies as they are more keen on maintaining their physique.
O Briefing
Atributos de estilo
O Briefing
Necessidades do design
We would like to design a can for the Same Same But Hazelnut Latte 500 mg L-Carnitine product. The can is the aluminum stubby can with max fill volume of 250 ml. Front Panel of the can should include: 1. Name of the Brand: Same Same But (large) 2. Product Identification: Ready to Drink Coffee (large) 3. Flavor: Hazelnut Latte Flavor 4. 500mg L-Carnitine (emphasize) 5. Volume 240ml 6. No Sucrose Added 7. GDA Panel (summarized nutritional fact bubbles) Rear Panel should include: 1. Nutritional Facts 2. QR Code (can be on the side or rear) 3. Manufacturer Information 4. Allergen Information 5. Caffeine and L-Carnitine Content
O que evitar
1. Design elements that may outshine the brand name and the 500mg L-Carnine 2. Texts the directly indicate that the product can induce weight loss
Dimensões da embalagem
Width: 207.5 mm Height: 83 mm Neck lip: 17 mm
Tudo começou com o briefing do design.
Um guia rápido e interativo que ajudou a entender o estilo do design e reuniu exatamente as informações que eles precisavam para o(a) novo(a) embalagem de produto.
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Comentário do cliente
Great elegant and yet simple designs, was able to synthesize our vision and execute, and Andrea worked quickly on implementing feedback. Great working with you!
AnônimoAo longo do caminho, o cliente conheceu muitos designers talentosos...
Acreditamos que os concursos são uma maneira super divertida de encontrar o seu design.
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